Rosé and Prohibition

Photo by The Curated Feast

Rosé is so trendy, you may be tempted to think that the style is new. Frosé certainly is, but the hypnotizing salmon peachy pink color of rosé has captivated drinkers for centuries. And I’m excited to partner with @wholefoodsnorcal to share a quick sip of this history with you!

In ancient Greece, there was a widespread belief that only barbarians drank “pure” wine, so they diluted it. The lighter pink color was therefore quite fashionable for a long time—linger than today’s deep purples and reds. Centuries later, rosé was highly covered as a regional treat. The pink wines of Massalia, for example, were popular all around the Mediterranean. 

And of course today being 420, I have to give a nod to #prohibition. In 1919, the 18th Amendment to the U.S. Constitution, prohibited the sale and manufacture of alcohol. It didn’t prohibit drinking, though, so the loophole created a boost to sales and cellars—many people purchases large quantities of alcohol before the prohibition law went into effect a full year later! So #roseallday ... or if you’re able, 420 all day.

I already had mine because I’m flying today to Iceland!!!