Client Spotlight: Wribbn App
Photo by Liz Birnbaum
We helped Wribbn App create and launch an entirely new brand strategy, helping them pivot from a shopping-focused app to one that promoted travel, self-discovery, organization, and productive collaboration.
Our scope of work had a full range — from running an influencer campaign to bug testing the app itself.
Some hightlights:
Produced a series of brand-boosting blogs on Medium.com
Re-branded the visuals and voice, re-strategized target customer avatars, and gathered UX and UI feedback and testing
Collaboratively designed a new on-boarding video
Created and curated content for in-app lists (ranging from the best Vanlife and camping gear, to a Bob Ross theme party)
Made introductions and shepherded relationships with key local partners and social media influencers
Successfully created a partnership with Mariott Autograph Collection Hotel and Hotel Paradox
Re-worked the CEO’s pitch presentation and pitch deck
Project highlight: Influencer Campaign
Worked with 5 influencers on an app re-launch campaign, including:
and micro-influencer Emily Hope Dobkin
Our total reach exceeded 30,000 views in posts and 7,000 in Stories, with a budget spend of less than $3,000.
Post by Wribbn campaign influencer Asha Shivakumar of @foodfashionparty.
Her metrics, 2 days after posting.